about us

VISION MADE VISIBLE

Through years of Interacting with waves of change, endless intersections, we have been shaped into an organization that is always on the search for the NEW NORMAL, and we have come to the realization that the vision we had yesterday has evolved with time and continuous learning of the world in which we live. We redefine crossroads, transitions and interactions. We look at a different way to tell the story. We are LFI.

why us

We help you design
the vision you have.

When we mention design, we don’t mean the visual appeal of a brand, we mean the context, culture, language, story and lifestyle of an organization. There are simply no shortcuts in how we work. We work with the end in mind, and every part of the story counts. Each page, each chapter, each word, contributes to the conclusion that the audience makes about a brand. 

Our WHY.

Why we do what we do, the way we do.

Redefining CULTURE

Everything, and everyone has a culture. A way in which things have been done, or a vision of how things should be done. It is a manner in which we create our Norms, which help us consider how to interact with our audiences, customers and partners in a way that bridges gaps and harmonize environments. 

Your Customer wants the LIFESTYLE.

As we develop more brands, we realize that there is a LIFESTYLE aspect behind every brand. The way in which people interact with the brand at every level, produces a climate of a consumer creating a “living” with a brand for, for certain measures, be it a particular service or brand, which meets the exact needs of their lifestyle. 


Creating a unique LANGUAGE

Every customer is drawn to how they are spoken to. Service culture begins with speaking to a customer in a way that makes them attracted to your organization, even before interacting with them. We help our clients understand how to create a unique language that is presented as a love language, creating a unique bond of loyalty, and especially empathy, from their potential and existing customers. 

Tell the STORY. Meaningfully.

There is nothing like telling a story. A really amazing story has no beginning and has no end.It can be told over and over again, and it doesn’t matter where you start the story from, it has the same meaning, and releases the same euphoria, as long as it leads to the same place. We help our clients tell the relevant story. 

Giving everything CONTEXT

It is often said that Its not what you say, its how you say it. This remains true for how we take clients through a process of understanding the real value of having a consumer-centric strategy that gives the customer the trust of doing business. 

Impress me with being REAL.

There is nothing more amazing than not trying to be impressed, but being impressed by the effort to be real, rather than impressive. Customers and audiences now only want one thing. THE TRUTH. If we say we will do something, we must do it and allow how we communicate to tell the story without the fluff. 

" It took 10 years to get us to the point where the only thing that matters is true integrity towards being the change we want to see in the world...KUDOS to the next 10 years. "

Get in touch.

info@thelfigroup.com
www.thelfigroup.com
+267 7261 3972
Plot 63, Unit A2 Gaborone International Commerce Park