VISION MADE VISIBLE

As a company, we know that capability is increased through collaborative vision.

As a  Communications Company, we recognized that our clients need us more at intersections, when navigating through the fast paced crux of modern convergence. Our clients range from Fashion organizations to First Ladies Initiatives, operating in commercial, developmental and non-profit areas. The way in which our  clients manage their solutions and communicate with a global market is important to us, therefore our strategies are geared towards continued growth within the global context.

brands

How brands are evolving in the era of convergence

As we consistently process the volatile and uncertain world we live in, there is an ever-increasing consumer opportunity that most brands are not even aware of….

Lepang Ferguson is the founder of Lepang Ferguson International, a Media and Luxury  Investment Company based in Johannesburg and operating in Southern Africa. She is a former Student Ambassador for Canberra under the Australian Capital Territory, a Junior Chambers International Honoree  for the Young Outstanding Persons of the World and Young Creative Entrepreneur of the Year Awards, as well as  a Mandela Washington Fellow 2015 and YALI Regional Advisory Board Member 2015-2016.

Lepang  successfully created global brand and communications strategies for German based Creative Venture Capital, Palm Springs Fashion Council & District (Palm Springs, CA), The African & Caribbean Business Council (Philadelphia, PA) and Ambassador Entertainment Group (Atlanta, GA &  Los Angeles, CA). Lepang was the Head of Ceremonies & Protocol for the 2nd African Youth Games and has hosted various events including Mosadi; Celebrating Batswana Women through the Arts, Mascom Yellow & Black Fashion Shows and The Wine & Jazz Festival. Lepang has previously worked as a development consultant with the First Lady of Zimbabwe, Auxilia Mnangagwa to develop WE Hub and 100 Women Scholarship Fund.

Lepang Ferguson

CEO, LFI

Our services

Brand Audit

We see the opportunity in competition and how it can influence change in the market through through thorough examination of opportunities increased by global and local competitiveness.

Communication Strategy

Every organization has long terms and short term strategic goals which are always necessary to navigate through open-ended creative processing of the possibilities that lie ahead.

Brand Development

As consumer interaction with brands becomes more integrated and personal, brand development has become increasingly congruent because of the pace and social media integration.

Brand Management

A consistent approach in enhancing the relationship between brands and consumers lies in establishing connections that are beyond marketing, promotion and advertising.

Relationship Management

As the world quickly moves toward a more sophisticated approach to CRM, brand management must also change. Successful brands must rethink their strategies and processes and ultimately enhance the value of their relationships with customers.

Brand Strategy

The one main metric for successful brand strategy is brand sentiment. It may be hard to measure, but it can no longer be dismissed. We find purpose in working towards being able to quantify everything involved in branding.

Our Clients.

Making the Vision Visible.

Industries.

Where we focus.

Business & Regional B2B +B2C

The Regional (Africa) Business to Business and Business to Consumer market sees an increased growth every year, with eCommerce B2B rising to an estimated 30% each year according to Forrester Analytics. 

Technology

The technology sector is often the most attractive investment destination in any economy, focusing on companies that drive the growth in the tech sector and the fervor around their long term potential.



Education

Educational Institutions contribute greatly to the local and global economy, being tasked with providing the talent pool for industry and the global economy. Our aim is to enhance their Brands through Relationship Management, Public Relationship & Marketing.

Infrastructure, Energy & Transport

These industries are key driver of job creation, growth and competitiveness throughout the economy, promoting growth across all sectors of the economy, and supporting the region’s thriving domestic energy industry, making it one of the most stimulating sectors for LFI. 

Non-Profit

The Non-Profit industry is a dynamic sector which offers us a diverse way of doing business globally. We have the opportunity of working to develop solutions within the Healthcare, Education, Gender-Based & Arts sectors. 

Influencer

While Instagram Influencer Marketing is a well-known strategy, there are many other networks that are growing for influencers. According to Adweek,the industry is set to reach $10 billion in worth by 2020. Influential Brands are too becoming Industry influencers, which is the axis for LFI’s Influencer Marketing Services.





We would love to meet you at your intersection. #crossroadtochange

Get in touch.

info@thelfigroup.com
www.thelfigroup.com
+267 7261 3972
Plot 63, Unit A2 Gaborone International Commerce Park

© The LFI Group. All Rights Reserved.